Rob is currently the Lead Strength and Conditioning Coach at the Aspire Academy in Qatar, following a decade supporting Team GB athletes in the UK. He’s worked as a strength and power consultant to elite athletes across football, rugby, Brazilian jiu-jitsu, and endurance sports, including the Virgin London Marathon Program.

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He earned his PhD in neuromuscular physiology from Loughborough University, researching the muscle size and strength determinants of elite sprint and jump performance. A former rugby player, national champion and record holder in Olympic weightlifting, and now a purple belt in BJJ, Rob brings both academic rigour and competitive experience to his coaching.

Michael is currently the Physical Preparation Lead for UK Athletics, and has worked in the UK high-performance system since 2003, supporting Olympic and world medallists across more than 27 sports. He specialises in strength and power development and assessment, and has consulted for numerous professional and international teams.

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He holds a PhD in sports science from Swansea University, with research focused on neuromuscular and physiological responses to training. Michael combines deep academic insight with decades of practical experience to deliver a combination of 'evidence based practice' and 'practice based evidence'. 

Julie is a Senior Lecturer and researcher in Sport Psychology researcher at Nottingham Trent University, and consultant with a background as an international swimmer and national record holder for Ireland. She competed at World, European, and Commonwealth Games before transitioning into academia.

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Her PhD from Loughborough University explored the role of coaches and parents in athlete development. With over 15 years of applied experience, Julie helps athletes, coaches, and parents create positive performance environments that support long-term success—blending lived experience with research-backed insight.